WHEREAS, drug trafficking organizations (DTO) often utilize basic marketing principles to establish a customer base; and

WHEREAS, to create product interest and to establish brand loyalty, drug trafficking organizations commonly use catchy product names such as: BC Bud instead of Canadian grown marijuana and Acapulco Gold instead of Mexican grown marijuana; and

WHEREAS, the IACP has concluded that the broad use by the law enforcement community of DTO created product brand names to describe illicitly manufactured, possessed, distributed and/or consumed controlled substances helps to encourage and promote the market for such substances by providing particular brands greater name recognition and desirability; now,therefore be it

RESOLVED, that the International Association of Chiefs of Police duly assembled at its 115th Annual Conference in San Diego, California, calls upon all law enforcement entities to use generic and/or scientific descriptions to identify controlled substances, and to avoid using DTO created product "brand" names when it is feasible to do so.

Submitted by: Narcotics and Dangerous Drugs Committee

NDD.003.a08